AppGreat is one of the fastest growing global IT companies, supporting the highest tech organizations in the world with 6 offices: 1 in  Sofia, 1 in Skopje, 1 in Bucharest, 1 in Tel Aviv, 1 in Chisinau and 1 in Warsaw.

We are working with top talents and highly experienced management to ensure the world’s leading technology companies meet all the business challenges that the future holds.

We are AppGreat! We are a young and ambitious company like no other!

WHY JOIN OUR DREAM TEAM?

The most important part of AppGreat is the team. From our founders to the last person, we are committed to creating a pleasant environment and a place where everybody feels like they belong.

We invest in them in any way we can, starting from the amazing atmosphere in the office, unique benefits and career growth opportunities.

We are looking for a CRM Specialist (Gaming) to join our team and oversee hands-on campaign execution across our lifecycle marketing channels. In this role, you will leverage marketing automation tools, data segmentation, and technical template adjustments to deliver personalized player messaging. You will play a key role in driving player retention and engagement while maintaining a strong focus on accuracy and campaign quality.

YOUR MISSION: 

• Managing and executing end-to-end CRM and automated lifecycle campaigns.
• Segmenting target player audiences using CRM tools and basic SQL queries.
• Making basic HTML/CSS adjustments to email templates and setting up dynamic personalization logic.
• Maintaining precise attention to detail, ensuring zero errors in promo codes, links, or segment targeting.
• Monitoring campaign performance metrics and applying data-backed tweaks to improve results.

WHAT YOU WILL BRING TO THE COMPANY:

• A minimum of  1–2 years of hands-on experience in CRM, Lifecycle Marketing, or Marketing Automation.
• Direct industry experience in Sweepstakes, Social Casino, iGaming, Gaming, or high-frequency DTC/E-commerce.
• Practical expertise operating CRM & automation suites (e.g., Braze, Optimove, Customer.io, Klaviyo, OneSignal, ActiveCampaign, or equivalent).
• Technical proficiency in HTML/CSS for responsive email adjustments and working knowledge of dynamic personalization logic (Liquid scripting, Jinja, or tool-specific tags).
• Basic-to-intermediate SQL querying skills for data manipulation and audience segmentation.
• Extreme attention to detail with a zero-tolerance mindset for broken links, incorrect promo codes, or targeting errors that impact margins.
• Strong analytical mindset with a proven ability to interpret campaign metrics and optimize execution.

NICE TO HAVE/ADVANTAGE:

• Deep familiarity with dual-currency sweepstakes mechanics (e.g., Gold Coins vs. Sweep Coins models).
• Experience managing push notification deliverability and mobile app retention strategies.
• Light copywriting skills for drafting catchy email subject lines and SMS pushes on the fly.

OUR COMMITMENT TO YOU:

• Attractive remuneration package.
• Working style – remote.
• Flexible Working Hours: We care about results, not when you clock in, depending on the team working schedule.
• Team Events & Offsites: Regular team buildings and company events to keep the good vibes going.
• Learning & Development: Access to training programs to boost your skills and career.
• Career Growth Opportunities: Grow with a fast-scaling, innovation-driven company.
• Supportive Culture: Work with a young, motivated, and close-knit team.

We believe great work starts with great people. If this feels like the right place for you, we’d love to connect.

@AppGreat we appreciate every application we receive. Please note that only candidates selected for the next stage of the recruitment process will be contacted. If your profile matches the role, our Talent Acquisition team will reach out to you directly. 

Thank you for your interest in joining us, and we encourage you to stay connected through our LinkedIn and Career pages for future opportunities and insights from the IT market.